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How do you create neon/LED advertising that can be secured behind a shop window, is of very thin material, is optically suspended above ground and creates enough lighting to draw attention when passing the store? A fashion retailer confronted us with exactly this question.

 

LED would be an obvious choice, but we chose to work with CCFL in order to work more cost efficient while having the same effect. Next we developed a very sophisticated assembling system in order to secure the advertising which eventually was 40mm thin and can therefore be easily placed behind virtually every shop window.